quinta-feira, janeiro 05, 2006

Marcas de biquíni (sol) chamam a atenção e vendem

Por Raul Otuzi
Rio-Miami-Rio
todos os dias.
Cliente TAM.
DM9.
Criação: Marcela Pagano/
Felipe Massis/
Alexandre Harakawa








Título: “Bloqueador Sun Avon. Para quem não agüenta ficar muito tempo no sol.”
DPZ. Redação: Carlos Schleder. Direção de arte: Ana Paula Figueiredo


Título: "Para ter um verão de verdade, exija estas marcas. Havaianas. "
Almap. Redator: Alexandre Gama. Dir_arte: Newton Bento


Contraste. Eis o motivo. A oposição acentuada entre o claro e o escuro se sobressai perante os nossos olhos. Tem impacto, evoca nosso olhar. E daí, se o conceito é bom. Bingo. Estamos fisgados, de público-alvo passamos a consumidores.

Agora, as marquinhas de sol têm ainda outra vantagem: o da sexualidade. Ou seja, é o contraste visual aliado ao apelo sexual. Dupla força de atração. Querem mais? Eu quero. Já que o assunto é sol, que tal dar as caras, hein, astro rei? Adeus, chuva!

29 comentários:

Anônimo disse...

Lembro-me tambêm de um outdoor da Contexto Propaganda, aqui de BH. Eles ganharam medalha de Bronze em um festival no exterior e no outdoor era uma mulher vermelha com a marca da medalha branca. texto: A Contexto pegou um bronze em ...(sei lá onde foi , New York talvez.)
Tem um novo da Skol com o Thiago Lacerda. Agora dessas imagens aí, gosto mais do Primeiro. Simples e criativo. Uma delícia de anúncio, se é que vocês me entendem!

Anônimo disse...

Os anúncios do bloqueador solar são os melhores.

Anônimo disse...

rafael, bem lembrado desse da skoll novo... mto legal tbm... da nova lata... destes 3 gostei mais do 2.... mto bom....

flw

adilson terrivel disse...

Marcas de biquini são muito legais, mas quero aproveitar esse espaço e a audiência bacana do blog de vcs pra fazer propaganda do meu, que anda às moscas (hehe).

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explicando: são resenhas emocionais de gibis legais ou não escritas quase na hora em que foram lidos, dicas de outros quadrinhos e cultura pop em geral.

nem só de propaganda vive o publicitário, não é mesmo? brigadão, meninos!

trela disse...

bem inusitado o da tam. muito bom. bacana também os dois seguintes.

Anônimo disse...

Kiii é isso?? O da Tam é genial. Chama a atenção e passa a mensagem. Show mesmo!!

Anônimo disse...

TAM, TAM, TAM, TAM!

Anônimo disse...

A propaganda pra TAM é simples e pertinente...

mais uma vez, Palmas para a Almap...

Anônimo disse...

Chico, quem fez a da TAM é a DM9.

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